Aiming: the art to set and achieve goals effectively

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Our life is made up of goals of varying size and importance - in fact, it's a movement from one point to another, from the point A to the point Z. This is the movement from one goal to the next one - when goals disappear, the movement stops. Setting and achieving goals is essential for the progress in our lives. We set goals every day, even every minute. To have a cup of tea, to get to the office in time, to buy new clothes, to get a promotion, etc. – our day and our life in general is made up of such small goals. But sometimes things don’t go the way we plan: quite unexpectedly we are run out of tea, we’ve missed our train, we lack the money for a new piece of cloth and our boss decides that we don’t deserve to be promoted… Is it a trick of fortune or bad luck? Not at all!

There is also another sort of people – those whom we call “lucky devils”. But is it all about a Fortune’s goodwill? No, no, no! In this case nobody can say better than Ann Landers, famous American advice columnist: “Fortune usually comes disguised under the mask of hard work, therefore most people can’t recognize it.” People who get somewhere are not lucky devils, they are goal-oriented individuals who advance persistently, those who build their lives in accordance with the principles of aiming.

Aiming is a relatively new concept which came up at the crossroad of applied psychology and merchandising. Aiming is the art of setting and achieving goals, a set of principles targeted to achieve success. So, let’s not drag it out and get down to the theory of aiming.

 

First stage of aiming

Proper setting of the right goal is crucial for the successful achievement. Seemingly easy, this simple action turns out to be not so trouble-free in reality, because we don’t always see the things objectively, often getting messed up in causes and effects. Therefore the first principle of aiming sounds this way: a goal must be clear, precise and well defined.

At the same time it shouldn’t become a threat to those positive things that one already has and shouldn’t be confused with a fantasy like “I want to become Bill Gates”. The goal should be executable and realistic.

To become the computer magnate you can simply change your name in passport and undergo some plastic surgery, consequently you’ll have an appearance of Bill. But if you have an interest in the vast fortune of Microsoft President, you should restate your goal this way: “I want to earn one million dollars every month”. So you’ll have a lot going on for you.

Second principle of aiming, no less important, is to avoid abstract ideas, negations and vague wordings, specifying exact figures and dates!

For example, “I don’t want to be fat” or “I want a good deal of money” are not goals. They are mere wishes which wont get you anywhere. It would be correct to say instead: “I’ll lose 5 kilos within 60 days”. Or “I’ll buy BMW X5 in 6 months”.

It is useful to support visualization of your goal with some physical anchor - for example, to place a photo of the dream car on the desktop.

 

Second stage of aiming

Now map your way to the goal you want to achieve with the help of the following algorithm:

Step1. «I …» then describe a problem situation. (For example: “I have overweight of five kilos. I dont feel confident because of them”.)

Step 2. «I’ll stop…» then find the causes of your “misfortunes”. (“I’ll stop eating before going to bed, I’ll stop eating 5 bars of chocolate daily, I’ll stop overeating at dinner, etc.”).

Step 3. «Instead of this I’ll…» describe what you'll do to achieve your goal (“Instead of this I’ll work out in a gym three times a week, I’ll have a fasting day every week, I’ll eat low-calorie food only, etc.”)

Step 4. «I want to be like …». Definitely you know someone whom you have every reason to call an ideal: your former classmate, the girl next-door or …or even Sharon Stone! This person should become your benchmark on the way to your goal.



 
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